Thursday 24 September 2009

History of music videos

The idea of a music video is to promote the singer/band that appears in the music video, the idea is to reach their target audience to influence them to buy their albums. Also for voyeuristic pleasure for the audience, by using narratives, imagery, lyrics with a meaning and good performance.
Some of the first music videos were very simple, of perhaps the singer sat infront of the video camera singing along to their music for example Bob Dylan - Subterranean homesick blues is a black and white video of Bob Dylan himself standing in a street holding up cards with words written on them related to the words in the song, he is not singing along with the song but you can hear the lyrics outloud. To us as the audience now, this is seen as simple and boring to watch but back in 1965 when it was released it was a new interesting form of media.



Another music video very similar to this is David Bowie - Space Oddity, this is also of the artist himself in the video. He is sat on a chair in a recording studio, playing his guitar and singing the lyrics of the song. The only diferrence is that to the make the video more interesting, there has been some special effects used, such as red lighting.

Other music videos are created to send a message out to the audience or has a narrative for their lyics, for example R.E.M - Loosing my religion, this is a video trying to reflect the meaning of the lyrics by using physical images. For this video I could not find a video that would upload properly, therefore I have had to upload a still image which is from the actual music video. This image shows the lead singer with angel wings on his back which is ironic to the name of the song 'Losing my religion'.



However nowadays in 2009/2010, I think music videos are out their for the artist to boast about how much of a good video they can produce, as for male artists to use as many 'sexy' women possible in them and female artists to look as 'sexy' as they can in their videos.




This is a video of Lady Gaga - Poker face, she is a new artist who is very daring in her videos showing pretty much full nudity in them. Boys do find her attractive and she is a big hit and currently on tour. Her image she portrays (having her own individual style) works for her and gets her noticed which she shows in her music videos.